About 8 Alarm Marketing
8 Alarm Marketing is a full-service marketing consulting and marketing communications agency serving high technology companies and others who want to leverage technology for high-energy marketing strategy and marketing communications. We have worked extensively in both business-to-business (B2B) and business-to-consumer (B2C) markets, targeting niche and vertical industries as well as broader consumer and general business markets. Our high tech clients include software publishers, hardware manufacturers and professional services providers in enterprise IT, Internet security, telecommunications, operations center management, sales operations planning and logistics, and radio electronics. Our non-technology clients include building supplies manufacturers, political campaigns and artist management. We work cooperatively with other client-partners and subcontractors to provide specialized services to our clients.
We offer the full spectrum of marketing services and marketing program development. In addition to our broad skills in the traditional marketing mix, 8 Alarm Marketing is uniquely prepared to bring Web 2.0 tools and techniques like blogging, podcasting and social media optimization to B2B and B2C marketing.
8 Alarm Marketing is an Atlanta, GA-based corporation.
Learn more about 8 Alarm Marketing's services
See examples of our work
About Laura Tanner, Chief Fire Starter
8 Alarm Marketing was founded by Laura Tanner, a career marketing communications and strategic marketing professional who has managed international marketing organizations for several Software 500 companies. Laura’s corporate and product marketing experience includes corporate and product branding, strategic product launch, competitive analysis and differentiation, database analysis and reporting, merger and acquisition rebranding and product assimilation, and extensive vertical marketing. As a skilled communicator, Laura has hands-on experience in creating and producing programs for every marketing discipline: demand generation, advertising, Website design and development, collateral development, marketing events, public relations and analyst relations.
Laura’s technology experience includes shrink-wrapped, enterprise and ASP software, network and security technology; application development tools; application integration technology; computer hardware; and technology consulting services.
Vertical industry expertise includes financial services, healthcare, manufacturing, utilities, logistics, electronics, government, real estate and media.
Prior to starting 8 Alarm Marketing, Laura was vice president of marketing communications for Seagull Software, an international software company offering application development and integration tools focused on legacy application extension and Web services development. Laura had direct responsibility for marketing communications worldwide, managing teams in the U.S., Continental Europe and the United Kingdom. She also served on the executive operating committee responsible for all management decisions and coordination among departments.
Prior to Seagull Software, Laura managed worldwide marketing communications for Ross Systems, a provider of ERP and financials software for the process manufacturing and healthcare industries, and has also held marketing communications positions at Sterling Software, KnowledgeWare and The Software Link.
Before specializing in high technology marketing, Laura worked in advertising and public relations agencies and was employed as both a print and broadcast journalist. Laura has a degree in journalism from the Grady College of Journalism and Mass Communication at the University of Georgia, one of the nation’s top journalism programs. She has also studied marketing strategies and analysis through the Certificate Program at the Goizueta Business School of Emory University.