8 Alarm Marketing's Consulting and Marketing Communications Services

Marketing Strategy: Finding Your Flashpoint

Whether you’re evaluating new markets, launching a new product, or redefining your existing business, 8 Alarm Marketing’s Flashpoint Strategy™ development services will give you the insight and focus you need for an efficient, effective marketing plan. Using a combination of research techniques, we put your products and target markets to the test, offering you a unique, A-to-Z perspective in 8 key areas that define your business and your potential.

8 Alarm Marketing’s Flashpoint Strategy leverages our extensive experience, but is more than a hunch or an educated guess. Our strategic recommendations will clearly spell out your opportunities in light of current and expected market conditions, existing and potential competitors, the messages coming from the media and other influencers, and your customers’ and prospects’ perceptions and requirements.

At the end of this strategy development process, we present you with a complete picture of your hot spots–the flashpoints within your market, product category or corporate brand that can light the way to successful target marketing. You’ll see the markets, categories and audiences you can pursue for maximum return. You’ll hear positioning recommendations that elevate you to thought leader status. You’ll get specific recommendations for targeting prospects and partners. And you’ll come away with new high-level messaging and a value proposition that can ignite your marketing communications programs. Contact us to learn more about our comprehensive Flashpoint Strategy process.

Web 2.0 Marketing: Exploiting New Technology for Success

The world’s first Web generation has now entered the workforce. These tech-savvy workers are now, or will soon be, the managers, thought-leaders and decision-makers in all markets, B2B as well as B2C. Consumer technologies and communications techniques are a normal part of how your prospects and customers get and share information. We are nearing true convergence, where the lines among broadcast media, the Internet and business communications blur. For business-to-business marketers, that means the corporate blog, the audio podcast, the video podcast and other new media are destined to become as much a part of business communications as e-mail and the traditional Web 1.0 Website. For marketers who target consumers, Web 2.0 technology is no longer only for early adopters on the leading edge. It's the way brands are built and purchase decisions are made.

Leading marketers understand the power of these new media and are exploiting these new channels of communication as a cost-efficient, near real-time forum for creating and sustaining a dialog with customers and prospects. Marketing is no longer about communicating at your customers and prospects. Marketing is about engaging your customers and prospects in a relevant conversation.

8 Alarm Marketing is ready to bring to bear our unique combination of audio and video production experience, blogging expertise, traditional marketing communications talent and Web marketing know-how to your marketing strategy.

Marketing Communications: Making the Most of the Mix

Of course, traditional marketing tools and techniques still apply in many cases. With 8 Alarm Marketing, you'll have access to unparalleled depth in traditional marketing communications. You'll get all the elements for a firestorm of effective marketing communications program planning, development and execution. At 8 Alarm Marketing, we create and execute every element of the marketing mix with energy. In addition to Web 2.0 marketing, we offer:

1. Product/company branding and logo development
2. Direct marketing, with an emphasis on e-mail marketing and dimensional direct mail campaigns
3. Advertising planning and creative for broadcast, print and outdoor, as well as search engine keyword campaigns and e-mail newsletter sponsorships
   
4. Audience relations, including press, analyst, customer and partner communications
   
5. Sales support, creating high-impact brochures, flyers, presentations and interactive multimedia
   
6. Marketing event planning and execution–from trade show presence to seminars to Webcasts
7. Point-of-sale marketing, including package design, point of sale displays and kiosks
8. Traditional Website information engineering, content development, search engine optimization and programming
   

The 8 Alarm Marketing Difference?

• Experience, bringing more than two decades in marketing and communications to add perspective and expertise to your marketing strategy.
• Talent, with an emphasis on copywriting, because getting your story right and telling it with energy is the foundation of powerful marketing.
• Technical know-how, offering a unique combination of audio, broadcast, Web and multimedia competency to heat up your Web 2.0 initiatives.

When You Don't Know Where to Start, Start with Us

If you're not sure what you need to do, start with us. Let 8 Alarm Marketing's extensive experience and broad skillset be the fuel for developing a marketing plan that meets your goals without burning your budget. Please contact us, and let's talk about how we can help.